As software-as-a-service (SaaS) adoption grows, subscribers are increasingly concerned about retaining control over their data stored in cloud platforms. Vendors have a responsibility to provide robust data access, backup, and export capabilities. This article explores how SaaS providers can leverage APIs and webhooks to empower subscribers with data portability. These technologies enable users to securely access, move, and analyze their data on demand. The article makes the case that data control should become an industry norm. It provides examples of API implementation and additional options like scheduled exports, read-only access, and data standards. SaaS providers that prioritize subscriber data empowerment through strong data portability stand to build trust, loyalty, and a competitive advantage. By giving users control, vendors demonstrate accountable data stewardship. In summary, this article is a call to action for the SaaS industry to go beyond basic APIs and provide subscribers diverse tools to own, safeguard, and utilize their data. Companies that embrace this shift will reap the benefits of confident, satisfied users.