GetResponse Review 2023: Is it the Right Email Marketing Tool for Your Business?

With so many email marketing platforms on the market, it can be tough to decide which one is the best fit for your business. In this comprehensive review, we'll take an in-depth look at GetResponse to see if it has the features and functionality your business needs to grow.

Overview of GetResponse

Founded in 1999, GetResponse is an all-in-one email marketing solution designed for small and medium businesses. It offers a wide range of features including:

  • Email newsletter creation, distribution and analytics

  • Landing page and form builders

  • Marketing automation and workflows

  • CRM and contact management

  • Webinars

  • Social media posting

GetResponse aims to provide powerful marketing tools while remaining easy to use, even for those without technical expertise. It has over 350,000 users worldwide, so it certainly has stood the test of time.

Key Benefits of Using GetResponse

User-Friendly Interface

One of the biggest advantages of GetResponse is its intuitive drag-and-drop editor for creating emails, landing pages, and forms. For those without design experience, this visual editor makes it simple to create professional, stylish marketing assets quickly. Helpful prompts and tutorials guide users through the process.

In-Depth Analytics

The platform provides detailed metrics and analytics so you can optimize your marketing performance. See which subject lines, send times, and content resonates best with your audience. Granular segmentation options allow you to personalize content based on location, interests, purchase history and more.

Sophisticated Automation

GetResponse offers robust automation features to streamline repetitive tasks. You can set up sequences like welcome emails for new subscribers, cart abandonment flows for ecommerce sites, and RSS-to-email campaigns. Workflows can be triggered based on time delays, specific actions customers take, or conditional logic.

Integration with Key Platforms

GetResponse integrates with popular third-party platforms like WordPress, Shopify, Facebook, and Salesforce. This allows you to consolidate your marketing suite under one roof.

Global Deliverability

With data centers located around the world, GetResponse has solid global deliverability rates, ensuring your emails reach subscriber inboxes. Deliverability features like blacklist monitoring further optimize delivery.


GetResponse offers a free forever plan for up to 100 subscribers as well as paid plans starting at $15/month for 1,000 subscribers that add more advanced features like autoresponders, webinars, priority support, and ecommerce tracking. Higher tiers support up to 100,000+ subscribers with perks like dedicated account managers, marketing automation consulting, API access, and unlimited emails. Annual billing discounts are available.

GetResponse's competitive pricing provides robust features at each tier, and the free plan lets you test drive it risk-free.

Conclusion: A Versatile Solution for SMBs

For small and medium businesses looking for an all-in-one email marketing platform that doesn't require technical expertise, GetResponse is a great choice. The easy-to-use editor, automation features, and detailed analytics provide serious marketing power.

GetResponse may not be the best fit for larger enterprises needing complex integrations and functionality. But for SMBs who want great deliverability rates alongside marketing automation, GetResponse balances usability and sophisticated features impressively.

The free forever account makes it easy to test drive GetResponse first. Overall, GetResponse remains a top email marketing contender with good reason - it enables serious marketing automation without the difficult learning curve.