Introducing Aweber

AWeber has been around for over 20 years and knows the ins and outs of email marketing. With its friendly interface and wide range of features, AWeber makes it easy for small businesses and bloggers to create, send and track email campaigns :)

In this review, we'll take an in-depth look at some of AWeber's key features that provide excellent value for money.

User-Friendly Email Creator

One of AWeber's biggest strengths is its easy-to-use drag and drop email creator. With pre-designed templates and a WYSIWYG editor, you don't need any technical skills to create professional, eye-catching emails.

AWeber's email editor lets you customize fonts, colors, add images, buttons and more with just a few clicks. You can also easily personalize emails with merge tags for a targeted subscriber experience. For beginners, the email creator is super intuitive and simplifies creating effective campaigns.

Automation Workflows

AWeber makes it easy to set up automated workflows like welcome campaigns, lead nurturing sequences, abandoned cart recovery and more.

With features like timed email sends and trigger-based emails, you can automatically engage subscribers based on their actions and send timely, relevant content. This helps build relationships and boost conversions.

While AWeber's automation features may not be as advanced as more expensive tools, they provide what's needed for most basic workflows. The visual workflow builder also simplifies setting up multi-step campaigns.

Landing Page Creator

AWeber comes with an easy-to-use landing page creator that lets you quickly build customized opt-in pages, sales pages, webinar registration pages and more - no coding required.

With drag and drop modules, over 100 mobile-responsive templates and built-in lead capture forms, the landing page builder provides an all-in-one solution to grow your email list and boost conversions.

Mobile App

AWeber offers native iOS and Android apps so you can easily manage your email campaigns on the go. The app lets you view reports, create broadcasts, update lists and more.

For busy marketers and agencies, the mobile access means you can handle email campaigns from anywhere without needing to log in to your desktop account.

Integrations

AWeber seamlessly integrates with over 700+ third-party apps and services including CRMs, payment processors, membership sites, webinar tools and more through Zapier.

Key integrations include MailChimp, Shopify, WordPress, WooCommerce, PayPal, Stripe and common marketing, sales and email tools. This expands AWeber's capabilities and automates multi-channel processes.

Conclusion

AWeber provides excellent value by offering an easy-to-use platform with key features to manage email campaigns. While advanced users may require more sophisticated options, AWeber is ideal for beginners getting started with email marketing and small businesses on a budget.

With its intuitive drag and drop creator, automation workflows, landing page builder and integrations, AWeber makes professional email marketing accessible. For most small scale needs, AWeber delivers solid capabilities that provide great value for money.